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Week in Franchising, June 28, 2012

Established franchisors make big moves, including acquisitions, shuffling management, and entering new markets.

Brass move by Beef ‘O’ Brady’s
Beef ‘O’ Brady’s has added a second expansion vehicle by acquiring rights to franchise Brass Tap, a craft-beer specialist with three units open, all in Florida.

‘O’ Brady’s didn’t say how, if at all, the franchising of a second concept would affect expansion of the company’s namesake casual-dining brand.

The two chains already have some overlap. Brass Tap is owned and operated by Jeff Martin, Gary Bailey and Steve Slowey, who collectively operate seven franchised Beef ‘O’ Brady’s units. They will now technically become Brass Tap franchisees of the three units currently open.

‘O’ Brady’s said it plans to sell franchise rights for three Tap stores by next April.

Brass Tap is known for stocking 300 craft beers. The units’ footprint ranges from 2,000 to 3,000 square feet, according to ‘O’ Brady’s.

New head for Green Turtle
The Green Turtle sports bar chain has named Bob Barry to succeed Mike Sanford as president and CEO.

Sanford moves up to vice chairman, with more of a strategic role.

Green Turtle, which currently consists of 33 units, said Barry will have the mission of expanding the casual chain to 150 stores in the east through franchising and company development.

Denny’s heads to airport
Denny’s has opened its first airport restaurant, which is also the diner chain’s first unit in the Dominican Republic.

The outlet is in the food court of the Las American International Airport in Santo Domingo. It is franchised to Grupo Nahas, which is also a franchisee of the Intercontinental and Holiday Inn lodging chains.

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