The co-location and event move to San Diego in 2009 offers buyers expanded product and educational opportunities in both traditional and authentic multi-cultural markets. While Expo Comida Latina primarily focuses on authentic Hispanic ingredients, prepared foods and private-label products, it also includes “All Asia Food,” an area of the show floor dedicated to Asian foods and flavors. According to the U.S. Census Bureau, the Hispanic and Asian American population will reach 48 million by the year 2010. Packaged Facts has projected Hispanic and Asian markets to top $7 billion and $4 billion, respectively, in sales by 2009.
The new venue opens up an additional buying population base for the show, as it is within driving distance from Los Angeles, Arizona, Mexico and other large markets.