Despite McDonald’s sales and traffic challenges, the burger giant remains the best in class in restaurant franchising, according to a just-released ranking of franchised brands.
McDonald’s was the highest-rated restaurant chain on Entrepreneur magazine’s list and the second overall, behind 7-Eleven. It narrowly beat out Dunkin’ Donuts (Number Three), and outstripped Jimmy John’s (Number Five), Dairy Queen (Number Six) and Wingstop (Number Eight).
The ratings are based on a variety of investment and performance criteria, including upfront costs, expansion of the brands, financial strength and stability, and support from the franchisor.
Among the new factors weighed this year by Entrepreneur was social media presence.