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Why Is Taco Bell Testing $1 Menu Items?

Taco Bell has always displayed a flair for going big. It has successfully enhanced its burritos and nachos, offering them in XXL sizes. However, lately the fast food chain appears to be going in the reverse direction offering XXS (EXtra EXtra Small) size menu items that cost only about a dollar each.

Taco Bell has Big Box Combo meals that also have 12 packs of tacos. But that is being countered with menu items that appeared be shrunk from their super–sized cousins. As the Consumerist put it, “It looks like the fast food chain is now testing Shrink-Rayed “slider” versions of its Crunchwrap thing.”

Taco Bell has been testing the smaller Crunchwraps, essentially petite in size to replace the larger version’s hard taco shell with bits of Fritos corn chips. In other words, miniature corn chips now serve as the outer crispy shell. The fillings are quite sparing in comparison too. Foodbeast reported that Taco Bell was quietly testing the new smaller menu item for a whole month in Ohio.

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