Text it
To get young employees comfortable with the application process, job postings from Brown’s team include a number that potential applicants can text for more information on the position. When hiring managers receive a text from candidates, they ask about work eligibility in the U.S., available transportation and preferred schedules. “We start a conversation over text messaging, and they let their guard down,” Brown says. “So when they come in for an in-person interview, it’s a very easy flowing conversation.”