Wulf, who will report directly to Wendy Davidson, group vice president, will be responsible for the group's brand strategy, product marketing, channel business development, and marketing communications.
"We're thrilled to have Sylvia Wulf join the Tyson Foods team," said Davidson. "She brings an exceptional background in foodservice marketing to Tyson and has a proven track record of building brands. We look forward to the positive influence and growth her leadership will add to our already strong Food Service Group."
Wulf, who was a speaker at the 2001 ID Update conference, was previously with Bakery Chef, a frozen foods manufacturer headquartered in Chicago, where she was the vice president of sales and marketing. In that role, she managed all aspects of sales, including national accounts, as well as marketing, research and development and customer service.
Prior to that, Wulf was senior vice president for national account sales and marketing for Sara Lee Coffee and Tea, where she was responsible for all product development and innovation, brand strategy, and advertising and public relations. She has also served as vice president of marketing for Pillsbury Bakeries & Foodservice and Bunge Foods Corp.
Wulf has extensive new product and new business development expertise as well, having managed those divisions for the NutraSweet Company and Tate & Lyle, a global producer of sugar and sweeteners.
Wulf has served on the board of directors for the Women's Foodservice Forum and is a board member of the International Foodservice Manufacturers Association. She is a member of the Development Committee and Fellow of the Culinary Institute of America. Wulf earned her undergraduate degree in finance from Western Illinois University and her MBA from DePaul in Chicago.