Yum names 40-year-old Niccol to head Taco Bell

Yum! Brands has tapped Brian Niccol, the 40-year-old president of Taco Bell, to succeed Greg Creed as CEO of the Tex-Mex chain on Jan. 1.

Creed moves up on that date to CEO of Yum, succeeding David Novak, who will serve as chairman.

In announcing the selection of Niccol to head Yum’s largest chain, the franchisor said he will be charged with completing Creed’s 10-year mission of doubling Taco Bell’s systemwide sales by 2022 and adding 2,000 restaurants.

Niccol rose to the president’s job at Taco Bell through marketing, the same path taken by Creed and Novak to their prior posts.


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