Diners in this Florida market place a higher importance on restaurants being kid-friendly than any other DMA examined. Consumers are eating out with children under the age of 18 16% of the time they visit restaurants. As such, half say it’s important for a restaurant to be kid-friendly. While variety on the kids menu is slightly less important than average, these diners want to see healthy options for children. Another aspect of restaurant ambiance that Jacksonville consumers care about more than others: the music. They are seeking both variety and an appropriate selection.
What Matters to Diners in Jacksonville?
Percentage of consumers who rate these attributes as important/very important in their dining decision:
| Ability to customize my order | 81% |
| Atmosphere is welcoming and comfortable | 92% |
| Convenient location | 83% |
| Has an excellent reputation | 81% |
| Healthy options are available | 62% |
| Is socially responsible | 54% |
| Is kid-friendly | 50% |
| Loyalty to a restaurant/brand | 52% |
| Menu prices in line with similar restaurants | 87% |
| Overall takeout capabilities | 54% |
| Quality of takeout packaging | 61% |
| Speed of visit | 84% |
| Has effective advertising (makes me hungry, is memorable, etc.) | 46% |
| Service is friendly | 88% |
| Quality of food when ordered for takeout | 80% |
Source: Technomic Ignite consumer data
How often do they visit restaurants?
| Every day | 4% |
| Couple times a week | 42% |
| Once a week | 22% |
| 2-3 times a month | 23% |
| Once a month | 5% |
| Once every 2-3 months | 3% |
| Longer than every 3 months | 2% |
Source: Technomic Ignite consumer data
Where else are they eating?
| Buy prepared foods from another grocery or retail store | 8% |
| Eat at/purchase food from a restaurant | 60% |
| Make something at home | 32% |
Source: Technomic Ignite consumer data