Uniqueness has more of an impact on diners in Philadelphia, compared to elsewhere in the country. Nearly 6 in 10 diners say they place importance on a restaurant being unique. A restaurant’s character is also key—consumers in this area are more likely than the national average to say it’s important to their dining decision that a restaurant has a likable personality and excellent reputation. Possibly correlated to the reputation factor, 56% of Philly diners say loyalty to a brand is an important factor when selecting a restaurant.
What Matters to Diners in Philadelphia?
Percentage of consumers who rate these attributes as important/very important in their dining decision:
| Ability to customize my order | 81% |
| Atmosphere is welcoming and comfortable | 86% |
| Convenient location | 89% |
| Has an excellent reputation | 85% |
| Healthy options are available | 64% |
| Is socially responsible | 59% |
| Is kid-friendly | 48% |
| Loyalty to a restaurant/brand | 56% |
| Menu prices in line with similar restaurants | 87% |
| Overall takeout capabilities | 60% |
| Quality of takeout packaging | 63% |
| Speed of visit | 85% |
| Has effective advertising (makes me hungry, is memorable, etc.) | 49% |
| Service is friendly | 89% |
| Quality of food when ordered for takeout | 86% |
Source: Technomic Ignite consumer data
How often do they visit restaurants?
| Every day | 4% |
| Couple times a week | 39% |
| Once a week | 25% |
| 2-3 times a month | 20% |
| Once a month | 7% |
| Once every 2-3 months | 3% |
| Longer than every 3 months | 2% |
Source: Technomic Ignite consumer data
Where else are they eating?
| Buy prepared foods from another grocery or retail store | 7% |
| Eat at/purchase food from a restaurant | 59% |
| Make something at home | 34% |
Source: Technomic Ignite consumer data