While downtown Seattle is very walkable and has accessible public transportation, Tacoma and other surrounding towns that make up the metro area are just somewhat walkable and often lack bike lanes. Still, these consumers are on par with the national average when it comes to favoring convenient locations when making dining decisions. One thing Seattle diners care about: charity. More than half (55%) of consumers say it’s important for a restaurant to give back to the local community, 5 percentage points above the national average.
What Matters to Diners in Seattle-Tacoma?
Percentage of consumers who rate these attributes as important/very important in their dining decision:
| Ability to customize my order | 79% |
| Atmosphere is welcoming and comfortable | 88% |
| Convenient location | 85% |
| Has an excellent reputation | 79% |
| Healthy options are available | 61% |
| Is socially responsible | 62% |
| Is kid-friendly | 44% |
| Loyalty to a restaurant/brand | 49% |
| Menu prices in line with similar restaurants | 89% |
| Overall takeout capabilities | 70% |
| Quality of takeout packaging | 62% |
| Speed of visit | 84% |
| Has effective advertising (makes me hungry, is memorable, etc.) | 47% |
| Service is friendly | 88% |
| Quality of food when ordered for takeout | 88% |
Source: Technomic Ignite consumer data
How often do they visit restaurants?
| Every day | 4% |
| Couple times a week | 37% |
| Once a week | 24% |
| 2-3 times a month | 22% |
| Once a month | 7% |
| Once every 2-3 months | 3% |
| Longer than every 3 months | 3% |
Source: Technomic Ignite consumer data
Where else are they eating?
| Buy prepared foods from another grocery or retail store | 10% |
| Eat at/purchase food from a restaurant | 55% |
| Make something at home | 36% |
Source: Technomic Ignite consumer data