Female consumers are especially drawn to cheesy items, ordering LTOs featuring cheese more often than men, says Hallow of Technomic. This grilled cheese sandwich from The Counter hits the jackpot, as it is layered with three types of cheese—Tillamook cheddar, provolone and American—then griddled on sourdough bread. Melty, gooey cheese is especially craveable, and craveability can be an indicator of increased sales, Hallow adds.