Limited-time offers that tie into the seasons often turn into top sellers. Denny’s launched this sandwich LTO around the winter holidays, and 52% of consumers in Technomic’s menu concept development survey said they would purchase it after hearing the description: Tender carved turkey breast topped with savory stuffing, melted Swiss cheese and new cranberry honey mustard sauce on grilled potato bread. Holiday flavors such as cranberry and pumpkin spice can elicit excitement with niche audiences that anticipate and favor seasonal items.