Chicken is the most widely menued protein, and chicken sandwiches dominate the sandwich category, with 55% of operators offering one or more, according to Technomic’s Sandwich Consumer Trend Report. Promoting a special condiment or premium product can differentiate a chicken sandwich in that crowded field. Subway’s offering features a breaded white-meat crispy chicken strip patty, cheese and smoky honey mustard sauce, touching on the popular smoky flavor trend. The words “homestyle” and “crispy” in the description add appeal.