Chicken is the most widely menued protein, and chicken sandwiches dominate the sandwich category, with 55% of operators offering one or more, according to Technomic’s Sandwich Consumer Trend Report. Promoting a special condiment or premium product can differentiate a chicken sandwich in that crowded field. Subway’s offering features a breaded white-meat crispy chicken strip patty, cheese and smoky honey mustard sauce, touching on the popular smoky flavor trend. The words “homestyle” and “crispy” in the description add appeal.
Homestyle Crispy Chicken Sandwich