Maggiano’s recently ramped up its brunch offerings and delivery/takeout options to attract more off-peak and off-premise customers. This sandwich fits both buckets, plus it sticks close to the chain’s Italian roots. The panini features layers of ham, fried egg, fontina cheese, oven-dried tomatoes and arugula, drizzled with Calabrian olive oil. Seventy-one percent of potential purchasers found the combination unique, and 59% deemed it craveable, according to Technomic. Unique items have the ability to differentiate the menu and create buzz, which can entice guests and invite trial.