The iconic McGriddles breakfast sandwich debuted in 2003 and quickly became a customer favorite. McDonald’s tweaked the original—a build of bacon, scrambled egg and American cheese sandwiched between maple-flavored pancakes—to launch this decadent version as an LTO. It features a warm brioche French toast bun filled with egg, American cheese, sausage and applewood-smoked bacon, then brushed with syrup. Technomic’s Ignite menu concept development survey revealed that 65% of potential purchasers found this McGriddles update craveable. Items with high craveability scores can indicate an increase in sales, says Lauren Hallow, consumer insights manager for Technomic.
McGriddles French Toast Breakfast Sandwich