1. Wendy’s ‘smart design’
Wendy’s will start testing a new scaled-down prototype in Florida next month known internally as the smart design. It’s a second iteration of the design that went into test in Canada at the beginning of the year, according to executives. “We continue to see nice lifts, nice returns,” CFO Gunther “G.P.” Plosch told investors last month, declining to reveal details.
“We feel good that all the elements of that design really are elements that still will wow the customer and make sure that they feel good and we have an urban contemporary design,” Plosch said. “They want to come into our restaurants, especially as you got a mix of two-thirds to the drive-thru and one-third in the dine-in.”