3. Virtual Happy Meals
Fourteen McDonald’s restaurants in Sweden will switch for a limited time starting Friday to a Happy Meal container that does more than keep a burger and fries hot. Children and their parents can unfold the box and re-form it into a pair of virtual reality goggles, a visual aid that enables customers to see a computer-generated 3D image.
In the instance of the Happy Goggles, patrons can download games to their phones. The goggles turn the games into a 3D experience that supposedly feels more like real life.
Google has largely pioneered the technology on a mass basis in the United States, where a set of pre-made goggles from a third party costs about $15.
About 3,500 sets of Happy Goggles will be distributed in Sweden in the pilot offer.