5 restaurant chains that will outperform the rest of the industry

The restaurant sector is becoming increasingly competitive.

Americans go out to dinner an average of 74 times a year, The Washington Post's Wonkblog reports, citing the consumer research firm NPD Group. That's the lowest reading in three decades.

And a number of fast-casual establishments are threatening traditional fast food and casual dining restaurants.

Morgan Stanley recently released a list of restaurants that will outperform the rest of the sector over the next five years.

The chains are primarily winning because they appeal to millennial consumers, who are entering their peak spending years.

Here are their top picks.

1. Starbucks

2. Chipotle

3. Domino's

4. Panera Bread

5. Buffalo Wild Wings

Read the Full Article

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Operations

Hitting resistance elsewhere, ghost kitchens and virtual concepts find a happy home in family dining

Reality Check: Old-guard chains are finding the alternative operations to be persistently effective side hustles.

Financing

The Tijuana Flats bankruptcy highlights the dangers of menu miscues

The Bottom Line: The fast-casual chain’s problems following new menu debuts in 2021 and 2022 show that adding new items isn’t always the right idea.

Financing

Malls are quietly making a comeback

Once left for dead as shoppers moved online and then the pandemic hit, malls are regaining lost traffic. And that has been a boon for restaurant chains like Auntie Anne's, Cinnabon and Chick-fil-A.

Trending

More from our partners