27. 4-day work week
Shake Shack was testing a four-day work week in Las Vegas locations as part of a recruitment and retention strategy.
30. Drop spot for delivery
Fast casual B.Good is playing to consumer interest in delivery, especially in busy urban markets, with delivery hot spots in office settings that serve as a common pickup spot for lunch orders. The first one launched in July in Jersey City, N.J.
To build business during its slower dinners hours, fast-casual chain Fresh & Co. in New York City is testing Fresh & Co. After Dark, an exclusive delivery dinner menu that customers can’t get in stores. The curated, scaled-down menu includes composed salads prepped for delivery as well as entrees, a few desserts and small plates.
Around Valentine’s Day, Corner Bakery Cafe created shareable cards highlighting certain menu items. The cards, with messages such as “I Ham Yours” and “Avacadon’t Ever Leave Me,” were shared across multiple social media platforms. “We really drove guest engagement via social during this time,” said CMO Donna Josephson during the National Restaurant Association Show.
California Pizza Kitchen is targeting families with catering packages specially designed for this group. It offers Dinner for 4 and Dinner for 6 options to ease ordering dinner for a family. The chain also offers a CPKids catering package that includes some of its classic pizzas and pastas for up to 12 diners.
Farmhouse Tavern in Toronto has found a way to attract customers on typically slower Sundays while also reducing food waste with its F*** Mondays program. The concept runs eight hourly promotions every Sunday, reducing prices and discounting items until all of the food is gone. The restaurant can close with an empty refrigerator until it reopens midweek.