50 Great Ideas 2020

50 Great Ideas 2020

Meals with a soundtrack

A number of restaurant operators, looking to bring the dine-in experience to people’s homes, created on-brand playlists. Red Lobster’s featured romantic tunes for date night, while Zaxby’s created a set of ambient restaurant sounds with titles such as “Friday 9:45 PM.”

50 Great Ideas 2020

Immersive at-home dining

The Darling in Chicago created a takeout meal complete with flowers, Champagne and a QR code that customers could scan to stream a cabaret performance on their phone.

Koval Distillery in Chicago, Short Path Distillery in Boston and others shifted their operations to begin producing hand sanitizer to address the nationwide shortage during the pandemic.

Chipotle Mexican Grill, recognizing that people might have fallen off the wellness bandwagon while self-quarantining, added new options to its line of Lifestyle Bowls.

Sage Restaurant Group in Denver asked chefs to record Instagram live videos cooking one of their restaurant’s signature dishes, offering viewers some kitchen tricks while also keeping them engaged with the restaurants.

Dairy Queen’s Box of Happy promotion offered families activities based on summer fun such as camping and going to the beach.

Milwaukee restaurant Lazy Susan offered “restaurant bond” gift cards to be used after the pandemic subsides.

Duck Donuts, a 92-unit chain, sold doughnuts along with containers of icing and sprinkles so kids could decorate them at home.

The state of California introduced what it called a first-of-its-kind initiative connecting restaurants with elderly people in need of meals.

North Palm Beach, Fla., restaurants invited residents in the area via Facebook to order takeout from a different restaurant each night of the week.

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