How does a food-and-games concept cater to both adults and families? Changing the lighting helps. Puttshack, the minigolf-focused eatertainment concept, caters to a lot of families, as well as corporate events, during the day. But at 8 p.m., the company turns into a 21-and-over venue. The chain changes the lighting and sound to give it more of an upscale nightclub feel. In effect, it turns Puttshack into an almost completely different concept in the evenings.
- 50 Great Ideas 2024
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- A sustainable straw springs from tequila making
- Robot phone orders
- Listen to loyal fans
- The welcome drink
- Picturing an attractive culture
- Follow the football
- Make AI your hyperactive labor screener
- Robot woks rock
- Can I have your number?
- Subsidized childcare to cure callouts
- Going after groups
- Over-the-counter ice
- Climate proof your greens
- A smart bet
- Keep hot sauce from walking away
- Tales of the tats
- Spin those albums
- The Apple-style menu event
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- Phishing test
- The delayed BOGO
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- Coasters send a signal--discreetly
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- Putting waste to work
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- Upcycling waste into ice cream flavors
- Repurposing ingredients
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- Go for gold
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- Size does matter in recruitment
- Because travel is good for the soul
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- A CEO without a home perch
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- Coming through for couriers
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- Another kind of digestion
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- Dry age fish like steak