Guests who score a reservation at Laser Wolf, chef Michael Solomonov’s restaurant in Williamsburg, Brooklyn, are treated to a spectacular view of the Manhattan skyline along with the vibrant Israeli cuisine. The tables are set up on a large terrace but as the sun sets during a summer evening, the glare can be blinding, making it difficult to see your dining companions.
To the rescue come the servers, carrying baskets of purple sunglasses—the restaurant’s signature color—branded with the name “Laser Wolf.” Guests can go back to enjoying their dinner and the sunglasses are theirs to keep—adding a marketing opportunity along with a memory.