Eric Brass, founder of Tequila Tromba, was troubled by the 1.5 million tons of agave waste that resulted from tequila making. The agave plants were either burned or dumped into landfills. Meanwhile, restaurants had a straw problem—choose between environmentally harmful plastics or paper straws that quickly turned soggy in a drink. Brass put two and two together and came up with the idea of making compostable straws out of agave fiber. It took some trial and error to perfect the formula, but after partnering with a manufacturer and pitching the idea to Sysco’s Cutting Edge Solutions, his second business, The Sustainable Agave Company, now distributes the straws for foodservice.
- 50 Great Ideas 2024
- Late-night minigolf
- A sustainable straw springs from tequila making
- Robot phone orders
- Listen to loyal fans
- The welcome drink
- Picturing an attractive culture
- Follow the football
- Make AI your hyperactive labor screener
- Robot woks rock
- Can I have your number?
- Subsidized childcare to cure callouts
- Going after groups
- Over-the-counter ice
- Climate proof your greens
- A smart bet
- Keep hot sauce from walking away
- Tales of the tats
- Spin those albums
- The Apple-style menu event
- Let ChatGPT be your HR department
- Phishing test
- The delayed BOGO
- Say goodbye to guest checkout
- Dinner as decor
- Coasters send a signal--discreetly
- Hive seating
- Off-leash dog restaurants
- Putting waste to work
- The BeerBoard
- Upcycling waste into ice cream flavors
- Repurposing ingredients
- Big Chicken takes off into space
- Punching down-market
- Housemade 'Cheese-Its' become menu star
- $2 shake toppings
- Pancakes transform to tacos
- Go for gold
- N/A pairings for omakase
- Fewer drink sizes
- Size does matter in recruitment
- Because travel is good for the soul
- Looking more broadly for childcare solutions
- A CEO without a home perch
- Find people where they are
- Coming through for couriers
- Two-tops with phone privileges
- Another kind of digestion
- Sunglasses with dinner
- Raise the bar
- Dry age fish like steak