50 Hot Sellers

50 Hot Sellers

Burger 21

A dish that’s unique can get customers in the door. Craveability is what entices them to return. The best-sellers in the Destination Dishes category made...

50 Hot Sellers

Even Stevens Sandwiches

Menu rock stars can be made as well as born with the help of marketing efforts that build buzz and nurture demand and sales, as the dishes in the Marketing a...

The Chicago 7 Pizza combines the chain’s most popular toppings—pepperoni, sausage, onions, olives, green peppers and mushrooms—into a deep-dish pie...

Technomic named the Moscow mule as the fastest-growing cocktail, and Eureka’s Moscow Mule rides that wave with a local sourcing message, using different...

While the Bacon Cheeseburger is Red Robin’s staple, it’s the Royal Red Robin burger—which adds a fried egg—that has risen to the top, says Innovation...

Il Fornaio shares the story behind its Cappellacci di Zucca (Butternut Squash Ravioli) on the menu to engage customers. The dish is such a hit that it moved...

To double the impact of an existing best-seller, a chain may take its winning formula and apply it to other items in unexpected ways, with the goal of...

Even with fandom that follows items featuring its Jack Daniel’s glaze or sauce, Fridays still draws on trends for new rollouts under its Jack Daniel’s...

A martini glass graces Bar Louie’s logo, and its drink menu features at least 16 variations. But The Clover is a standout with guests. The drink begins...

Bone-in citrus grilled chicken is the core of El Pollo Loco’s menu, but the increase in drive-thru business meant the chain needed to increase its portable...

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