The latest crop of concepts we're watching includes a few small-plates hot spots and revamped restaurants from Danny Meyer and Sean Brock.
After much buzz, Pepsi has opened its high-end restaurant and lounge in NYC's Chelsea neighborhood. The concept’s menu centers largely around the kola nut, which is featured in a number of its dishes and drinks. Branding in the space is subtle, Fortune notes, with no visible Pepsi signage and nary a logo in sight.
Sean Brock last month opened the doors to the new iteration of his renowned McCrady’s. A tasting experience at the 18-seat reservations-only spot sets diners back $125, with wine pairings available for an extra $85, Charleston City Paper reports. McCrady’s also abuts the newly opened McCrady’s Tavern, a lower-key establishment serving up burgers, pork chops and porterhouses.
From a sea change in Emeril Lagasse’s earlier concepts comes Meril, a casual New Orleans eatery that debuted in September, Eater says. Small plates, many of which are globally influenced, abound at the restaurant—where no dish costs more than $20.
After closing Union Square Cafe last year when its rent skyrocketed, Union Square Hospitality Group is gearing up this month to open a second iteration of the restaurant—which was Danny Meyer’s first. The updated concept will reportedly equip floor managers with Apple Watches to keep them apprised of operations-related details.
Seattle-based chefs Rachel Yang and Seif Chirchi last month brought their brand of cooking to Portland with Revelry, a Korean fusion spot that shares real estate with a sporting goods store. The concept, which features a boom box motif, serves a host of snack items and small plates, and has a DJ booth behind the bar.
In a town that aims to be larger than life, Gordon Ramsay’s fourth Sin City concept goes in the other direction—the small-footprint takeout-centric spot seats just 20 in the dining room (and has room for up to 25 on its patio), Eater says. The open-kitchen restaurant, which debuted last week, sports an English theme, featuring the country’s signature red phone booths and red, white and blue decor.
These emerging chains are the growth vehicles to watch—the ones poised to be major industry players in the coming years.
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