Business Insights expects to see growth in low/no carbohydrate, organic/natural, and function segment of the alcoholic beverages market, as well as more responsible drinking campaigns and a marketing focus on quality over quantity. Health issues have already shown fundamental impacts on markets in food and non-alcoholic drinks. Health concerns will now shape the future of the beer, wine, and spirits market as well. A shift is taking place among consumers in regards to what types of alcohol they drink.
Consumption of beer/FABs/cider is steadily dropping in most western countries. Meanwhile, wine consumption is rising, as it is generally perceived as a healthier alcoholic drink. Addtionally, consumption of spirits in western countries has not been affected by rising health concerns as spirits are generally perceived by consumers to be healthier than beer due to their lower caloric content.
Health-related concerns are deeply impacting the market for alcoholic drinks. In Europe, alcohol consumption per head peaked in 1975 and has been falling ever since. This trend can mostly be attributed to increasing health awareness among consumers. Alcohol consumption per head is decreasing in Germany, France, Italy, the Netherlands, the UK, Spain, in addition to Japan and several other countries. The trend is projected to continue over the next five years, at a minimum.
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