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Breakfast

Food

Del Taco, eager to get its breakfast business back, introduces breakfast tacos

The Mexican fast-food chain is introducing a trio of upgraded breakfast tacos as it banks on customers returning to their routines.

Marketing

Wendy’s takes the breakfast fight to Dunkin’s turf

The company is opening a pop-up restaurant in Providence, R.I., and is running a contest to promote its breakfast called “DitchTheDonut.”

The daytime dining chain is tweaking its operations with the additions of bars and takeout areas while forgoing the dash into farther-afield ventures such as ghost concepts and virtual brands.

The sector’s biggest players indulged in considerable reinvention attempts as they felt the loss of breakfast and particular challenges at off-premise.

After taking a time out during the pandemic, the burger chain has a strategy to increase its morning sales permanently.

“Everybody is all in” on the daypart as operators renew and the burger chain plans to increase its morning sales even further.

Same-store sales increased in the daypart in the second half of the year even as the pandemic changed consumer habits.

The better burger chain has expanded its test of the morning daypart and plans to offer it at all new stores going forward.

The chain generated its highest same-store sales in 15 years after adding the morning daypart, but the coronavirus held it back.

The burger giant is adding a cinnamon roll, blueberry muffin and apple fritter to its lineup later this month.

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