Breakfast

Financing

Activist investors take a stake in Denny's

JCP Investment and Jumana Capital have taken a 9% stake in the diner chain with plans to work with leadership on boosting its share price.

Marketing

IHOP doubles down on value with new menu

The pancake chain is changing the name of House Faves to the IHOP Value Menu and extending it to weekends as the battle over value intensifies.

Behind the Menu: The casual-dining chain is opening earlier on weekends and offering new value-driven breakfast classics along with its brunch signatures to lure the morning crowd.

The Southern breakfast chain is partnering with DoorDash to fulfill deliveries. Waffle House had been one of the few large restaurant brands not to offer the service.

This 26-year-old Austin-based fast-casual chain is about to hit 15 units. Its founder sees plenty of room for tacos in Texas, where love for a salsa known as "the Doña" runs deep.

The $6 combos have been driving traffic for the pancake chain, so it will start offering them on weekends, while also encouraging customers to order more expensive items.

Operators can boost traffic and sales by addressing customers’ morning meal priorities, finds Technomic’s Breakfast Consumer Trend Report.

Morning menu development is accelerating in both sit-down and quick-service restaurants, with the beverage side getting as much attention as the food.

Adaptable to breakfast, lunch, dinner, snacks and a wealth of toppings, waffles are the ultimate multi-tasker, winning over both consumers and operators.

The full-service breakfast chain added the per-egg fee in February to help combat record egg prices.

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