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Breakfast

Financing

McDonald's and Krispy Kreme are ending their partnership

 By Jonathan Maze on Jun. 24, 2025

The fast-food giant and the doughnut chain mutually decided to end their agreement to sell doughnuts inside McDonald’s restaurants after sales and profitability proved disappointing. The partnership will end July 2.

Emerging Brands

Denny's-owned Keke's Breakfast Cafe begins national expansion push

 By Joe Guszkowski on Jun. 13, 2025

Three years after it was acquired by Denny’s, the 74-unit family-dining chain is ramping up new openings with plans to grow its footprint by 25% to 30% annually.

Emerging Brands

Bonrue Bakery acquired by Savory Fund

By Lisa Jennings on Jun. 04, 2025

The three-unit Utah-based bakery-cafe chain brings fine-dining-level talent into a scalable concept known for speed of service.

Financing

Portillo's will decide at the end of summer whether to expand breakfast

By Lisa Jennings on May 07, 2025

The fast-casual chain's morning daypart test is limited to five units in Chicago for now. With traffic down 3.1%, CEO Michael Osanloo said Portillo's is focusing on building brand awareness in new markets to combat economic headwinds.

Operations

Portillo's readies breakfast test with chocolate cake donuts and Polish sausage-and-egg sandwiches

By Lisa Jennings on Apr. 11, 2025

Five locations in the Chicago area will offer the limited-time pilot, starting April 15. Company officials say the test is a response to longtime demand.

Emerging Brands

Forget Ozempic. In the U.S., there's a bakery boom

By Lisa Jennings on Apr. 11, 2025

It's a good time for artisan croissants, pan dulce and bombolone. Bakery concepts big and small see plenty of opportunity for growth.

Operations

Portillo's plans to try its hand at breakfast

By Lisa Jennings on Apr. 02, 2025

The Chicago-based fast casual will start testing a morning menu at select restaurants on April 15.

Financing

First Watch fires up a new marketing plan

By Joe Guszkowski on Mar. 11, 2025

The data-driven strategy will allow the breakfast-and-lunch chain to target ads to individual customers. It is part of the chain’s plan to boost traffic this year.

Breakfast

IHOP's next chapter begins with breakfast

By Joe Guszkowski on Mar. 06, 2025

The pancake chain already sells a lot of breakfast, even at dinner time. It believes a new marketing strategy will help it sell even more.

Emerging Brands

Chip City Cookies co-founder gets creative with croissants

By Lisa Jennings on Feb. 28, 2025

Peter Phillips joins the bakery boom with a second concept called Somedays Bakery. With this concept, he takes a completely different approach to growth.

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