Breakfast

Marketing

These are not your grandpa’s breakfast hangouts

A.m. specialists young and old are enlivening the morning market in a push for younger, more affluent patrons. Grab a breakfast cocktail and read how.

Food

Cracker Barrel sheds 'old country store' image for a hipper vibe with menu upgrades

In a push to expand its customer base and increase check averages, the chain is focusing on breakfast customization, plant-based choices and on-trend menu items.

Maguire joins the Cracker Barrel-owned breakfast-and-lunch chain as it continues to grow.

A March surge helped its restaurants run more efficiently. Now it’s staffing up to meet the higher demand.

The company has a new CEO in Kelli Valade and a new brand in Keke’s that it’s betting will help it accelerate growth for years to come.

The just-opened store features a kitchen that produces up to 30 made-to-order lunch and breakfast items.

Customers can earn points, or “jacks,” with every dollar spent and exchange them for a variety of rewards.

Taste Tracker: El Pollo Loco adds birria; Szechuan accents Starbird Chicken; breakfast gets heartier at Taco John’s and Bob Evans while Noodles & Co. tries plant-based chicken; sweet news at Cinnaholic.

The daypart is now 8.5% of the company’s sales and it has aggressive plans for improvement this year, with the company investing more in advertising.

The bowls, sandwiches, salads and baked goods are designed for grab-and-go, but 60% of the business is dine-in.

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