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Restaurants energize brunch with new formats and flavors

Consumers are seeking dining-out occasions that offer an engaging experience and enticing food and drink, and operators are updating brunch to deliver both.


Breakfast-and-lunch chain First Watch is going public

The 423-unit chain has seen a quick recovery from the pandemic and would be the industry’s third offering of 2021.

The chain will introduce the Glazed Pull Apart Donut for a limited time in September. It’s the first LTO for its McCafé Bakery lineup.

The Mexican fast-food chain is introducing a trio of upgraded breakfast tacos as it banks on customers returning to their routines.

The company is opening a pop-up restaurant in Providence, R.I., and is running a contest to promote its breakfast called “DitchTheDonut.”

The daytime dining chain is tweaking its operations with the additions of bars and takeout areas while forgoing the dash into farther-afield ventures such as ghost concepts and virtual brands.

The sector’s biggest players indulged in considerable reinvention attempts as they felt the loss of breakfast and particular challenges at off-premise.

After taking a time out during the pandemic, the burger chain has a strategy to increase its morning sales permanently.

“Everybody is all in” on the daypart as operators renew and the burger chain plans to increase its morning sales even further.

Same-store sales increased in the daypart in the second half of the year even as the pandemic changed consumer habits.

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