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Burgers

Marketing

McDonald’s is giving away a Frylus, but what’s a Frylus?

 By Jonathan Maze on Jun. 20, 2018

The company is giving away the selfie-aiding devices on Thursday, National Selfie Day.

Operations

McDonald’s will test paper straws in the U.S.

 By Jonathan Maze on Jun. 15, 2018

The company is switching to paper in the U.K. and Ireland and will look at alternatives to plastic straws in other countries.

Marketing

International House of Burgers? Really?

By Jonathan Maze on Jun. 14, 2018

The marketing stunt was great, but the ending was a disappointment, says RB’s The Bottom Line.

Financing

McDonald’s details its U.S. restructuring

By Jonathan Maze on Jun. 12, 2018

The chain is removing layers from field offices to improve communication and support with its franchisees.

Financing

McDonald’s is making more layoffs

By Jonathan Maze on Jun. 07, 2018

The company’s U.S. business is changing its field structure as part of planned cost-saving efforts.

Financing

McDonald’s and Chick-fil-A get caught up in political intrigue

By Jonathan Maze on Jun. 06, 2018

One is the center of a scandal, the other an international bargaining chip; both stories reflect the chains’ strengths, says RB’s The Bottom Line.

Financing

McDonald’s aims to get its breakfast mojo back

By Jonathan Maze on May 30, 2018

The company is planning a renewed focus on the morning daypart after its traffic declined.

Operations

McDonald’s is testing breakfast catering

By Jonathan Maze on May 22, 2018

The burger giant is trying out delivery of large breakfast orders in the Orlando, Fla., market.

Financing

Jack in the Box CEO Lenny Comma takes a jab at QSR discounting

By Jonathan Maze on May 17, 2018

He says the company won’t discount more than it already has out of concern for its franchisees’ margins.

Financing

McDonald’s fresh beef isn’t hurting or helping Wendy’s

By Jonathan Maze on May 09, 2018

The chain says its sales haven’t changed in markets where its larger rival has tested fresh-beef burgers.

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