When big-time chain execs go back to their roots
Here are five former masters of the corporate chain restaurant universe who, by choice, chance or corporate circumstance, downsized, to say the least, and have never looked back.
First, it was Web sites and email marketing. Now, it’s all about mobile phones, smart coupons that know your location and sites and services that hook straight into local communities. Restaurants aren’t just places to grab some grub anymore. They are active participants in the social conversation with legions of tech-savvy customers.