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chicken

Food

Taco Bell is taking its chicken sandwich taco national

The chain is enlisting two college debate teams to discuss whether it is a “sandwich” or a “taco.”

Emerging Brands

Wing Zone is making a big tech investment to speed its growth

Eight months after being acquired by Capriotti’s Sandwich Shop, the fast-casual wing chain is eyeing robotic fry cooks and new equipment to shave cooking times amid a complete brand refresh.

The burger giant filed a lawsuit against chicken producers indicating it planned to join litigation alleging a years-long effort to fix chicken prices.

The chain is maintaining strong unit volumes, though pressure from competitors ate into its sales last quarter. Chicken nuggets could help.

The bite-size nuggets launch nationwide, along with all-new packaging and a catchy marketing slogan.

The chicken sandwich chain’s non-mall locations topped $7 million average unit sales last year despite the pandemic and an influx of competitors, says RB’s The Bottom Line.

The chicken chain will take “the quality and flavors” of its now-famous chicken sandwich and put them into “poppable” form later this month.

Consumers were all about chicken in 2020, which helped many of the largest chains, according to the Technomic Top 500 Chain Restaurant Report.

The chain, buoyed by its chicken sandwich and digital efforts, expects to finish 2021 with more domestic restaurants than it had the previous year. It would be the first time in 17 years.

The two sandwiches are similar, but RB's The Bottom Line notes that the burger chain is probably late with its version as the market for such items has exploded.

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