coffee

Beverage

Starbucks brings its olive oil-infused coffee to a skeptical U.S. market

The Seattle-based coffee giant is debuting its Oleato line in select Starbucks Reserve Roasteries on Thursday and then additional locations in Seattle and Los Angeles on Monday. Consumers remain skeptical.

Leadership

Laxman Narasimhan takes the helm at Starbucks

The coffee chain said that its CEO-in-waiting took over the permanent position on Monday for Howard Schultz, who takes a spot on the company’s board.

The former head of marketing at Blue Cross Blue Shield of Nebraska will “amplify and build upon” the drive-thru coffee chain’s brand.

The drive-thru coffee chain, which raised prices 11% in 2022, said it plans to hold the line in 2023, particularly after it made changes to its loyalty program.

The Bottom Line: Starbucks’ new line of coffee is infused with olive oil, after Interim CEO Howard Schultz tried the combination in Italy. Now the company has to convince its customers that the combination works.

The company has high hopes for Oleato, which will debut in Italy before it comes to the U.S. this year. Starbucks believes it will be a "transformational innovation in coffee."

Restrictions and a COVID surge in December hammered sales in the Seattle-based coffee chain's second-biggest market. But Starbucks still has big plans for the country.

The Seattle-based coffee chain’s average weekly sales hit a record last quarter as people came in more often and spent more money when they did.

The coffee giant’s “CEO elect,” who takes over the full-time job in April, received a sign-on bonus and stock awards. Howard Schultz, the interim CEO, was paid $1.

The coffee giant is expanding its deal with DoorDash nationwide and expects delivery to be available in all 50 states by March.

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