cuisine

Won’t you be my regular?

Customers who keep coming back are worth a lot more than just their contribution to the bottom line. Here’s how to go get them—and keep the ones you have.

Food

A nation of nibblers

More and more Americans are patronizing restaurants differently these days, opting to make a meal of shareable appetizers, small plates, inventive bar food or coffee and a snack. According to Chicago-based market research company Technomic, only 5 percent of consumers are now eating three square meals a day.

New Yorkers still fill restaurants, but they are spending less and choosing cheaper places to dine, according to the 2012 Zagat Restaurant Survey. The survey, which polled 44,306 New Yorkers, found that new restaurant openings are catering to shrinking wallets in the Big Apple.

Choosing small plates offers diners the opportunity to try a variety of menu items and flavors—which, according to a recent report by Technomic, is what 70% of consumers are looking for in shareable dining.

In just nine months, the number of restaurant locations offering breakfast menus grew by 13 percent, according to the Breakfast Insights of Champions report recently released by Chicago research company Food Genius.

Bad reviews happen. And most restaurateurs feel—and essentially are— helpless against them.

The menu is a statement of your restaurant’s philosophy—and a crucial piece of its marketing puzzle.

If you want to please diners looking for healthful choices, offer a changing array of seasonal fruits and vegetables.

Certain chefs are setting up supper clubs of sorts, serving elaborate meals to a select group who appreciates community and fine cuisine. Word-of-mouth advertising and the mode of entry—the “club’s” email list—add to the exclusivity.

Let’s take a look at what’s coming down the pike and promises to alter the landscape of the industry—for better and worse.

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