The Week in Ideas, December 17, 2012
Discounts for adopters. More crazy receipt stories. And Guy Fieri gets customers any way he can.
Consumer Trends
C-stores get an "A" from college students
C-store operators have a valuable demographic to target, according to “Making the Grade: Student Consumer Impact on the Retail Fuels and Convenience Marketplace,” by the NPD Group. The report, which collected 12 months of data ending in June 2012, found that the 19 million college student population accounts for billions of dollars spent each year on C-store products.
Can restaurant workers perform like magicians? Well, they should at least think like them, argues Kostya Kimlat, magician and owner of Restaurant Magic Business, which places performing magicians in restaurants and consults restaurants on improving customer service. Clients include Orlando-based restaurants and chains like Del Frisco’s and the Melting Pot.