Consumer Trends
Voices of their generation: What kids really think
The following verbatims are from a study conducted by Y-Pulse LLC of nearly 1,800 kids between the ages of 5 and 15. For kids that picked fast food restaurants as their favorite place to eat, many mentioned convenience as their primary reason.
Savoring the moment
Several of our panelists describe exceptional service and an eating experience that was a part of the greatness of the dish.
While not a completely unfamiliar term, line busting is gaining new currency as handheld devices enable operators to zap orders back to the kitchen from customers queued up at counters and drive-thrus. Part of the time patrons spend standing in line can then be used to prep their orders, moving them through the process more quickly.
A loud restaurant creates an unpleasant dining experience, at least according to results of a recent survey by American Express MarketBriefing. While many dislike din of any kind, most tolerate music better than other types of noise. The survey also found women especially sensitive, with 62% saying that too much noise adds stress to the meal.