design

Higgins has more than 20 years' experience in the foodservice industry. Most recently, he worked at Thomas and Howard Co., where he held the position of vice...

It's the hottest, well, buzzword in marketing. Buzz. Everybody wants it. Not everybody has it. And to get it, best you forget the old lingo of media buys, bump rates and drive times and get hip to the "influencers," "viral marketers," "bloggers" and "blasters" who are driving things today.

From day one David Zebny envisioned Z Square as a chain of hip restaurants with high-quality food, modest prices and enough design variety for each place to at least look different from the rest.