UniPro Taps Two for Training and IT
Higgins has more than 20 years' experience in the foodservice industry. Most recently, he worked at Thomas and Howard Co., where he held the position of vice...
How to build buzz
It's the hottest, well, buzzword in marketing. Buzz. Everybody wants it. Not everybody has it. And to get it, best you forget the old lingo of media buys, bump rates and drive times and get hip to the "influencers," "viral marketers," "bloggers" and "blasters" who are driving things today.