Financing
Restaurant chains turn to value and marketing as they navigate a tough market
With same-store sales weak so far this year amid a difficult economy, operators are boosting marketing, adding new menu items and turning back to what worked. They’re also discounting more.
Financing
Fitch Ratings lowers its U.S. restaurant industry outlook to 'deteriorating'
The credit ratings agency cited softening consumer sentiment while persistent inflation eats into discretionary spending. It’s the latest indication of what has been a challenging year thus far.