Fast_Casual

Two burger giants recently battled it out with an atypical weapon: cheesy sides.

The use of “better bread” is not new, but fresh varieties are rising to the top, and consumers indicate they want more—and are willing to pay for it.

Kurt Vonnegut Jr. wrote that “maturity is a bitter disappointment for which no remedy exists,” and so it has been with the coming-of-age fast-casual restaurant segment.