ghost kitchen

Financing

Wendy’s pares back its giant ghost kitchen deal

The burger chain, which last year announced a bold deal to open 700 locations in Reef Kitchens, now plans to open as few as 100 after Wendy’s “reevaluated” its development commitment.

Technology

In Chicago, a virtual restaurant tries bricks-and-mortar

Tech Check: Moonbowls, which exists mainly online, is venturing into the physical world to give customers another touchpoint.

A fresh $100 million from a group of strategic partners is expected to fuel what amounts to a 17-fold increase in the ghost kitchen company’s footprint.

As the ghost kitchen company has expanded to more than 60 locations across the country, it has left a trail of failed businesses in its wake.

The ghost kitchen provider will use the funding to add locations and expand the use of its technology, accelerating its rapid growth over the past year.

Travelers can order takeout from nine different restaurants at the getReef Virtual Food Hall.

Despite considerable hurdles, the fintech startup believes Americans will be getting most of their meals from ghost kitchens by 2027.

Independent operators have struggled to make the model work, citing marketing challenges and the high cost of delivery.

Independent operators say the delivery-only business is more difficult than it’s cracked up to be. Their challenges have led providers to rethink their strategy.

The company has not paid for months’ worth of work done on its delivery-only food trailers, JLL alleged.

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