Leadership
Why Brian Niccol shouldn't turn Chipotle into a QSR
Or at least not too much. The industry needs a sometimes-annoying contrarian to keep it fresh and innovative. Let it remain the anti-fast-food brand.
Leadership
With its new hire, Chipotle shows it's just another QSR
The Bottom Line: The burrito chain has been trending toward normalization for some time now, and that's a good thing.