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Marketing Bites

Heather Lalley

The weekly column from Senior Editor Heather Lalley looks at the week’s marketing developments in the restaurant space. Marketing is constantly changing and evolving, and Heather looks at the different campaigns and overall trends.


Weed, taxes and high gas prices give marketers plenty of hooks

Marketing Bites: Current events are offering some good fodder for discounts, Baskin-Robbins debuts a rebrand and more marketing news of the week.


Raising Cane’s enlists its workers as stars of its latest ad campaign

Marketing Bites: Expect to see more chains promote their workplace culture. Would you wear Waffle House sneakers? And more marketing news of the week.

Marketing Bites: Wendy’s tries a Twitter-activated vending machine; Pizza Hut drives the Struggle Bus; Dunkin’ gets into makeup, and more marketing news of the week.

The chain enlisted rapper Pusha T to create a video to promote its new Spicy Fish Sandwich, while panning the Filet-O-Fish, plus more marketing news of the week.

When your emerging chain is suddenly thrust into the national spotlight, is it time to shout your story or keep your lips sealed?

Would you get a restaurant brand tattoo? Shake Shack is hopping on the bitcoin bandwagon. And restaurants are giving the hard sell to St. Patrick’s Day, after a long pandemic pause.

A couple of chains walk that line, others are leveraging TikTok in creative ways to get their messages out and more.

Also, fast casuals are boosting their loyalty programs and Red Lobster extended 2.22.22 promos all week.

Plus, Dunkin’ gets in on the NCAA athlete partnership action, McDonald’s teases the annual return of its minty-green treat, and more.

Wingstop wants singles to go “boneless,” Hooters will shred your ex, Jimmy John’s is opening an “intimate” pop-up restaurant and more.

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