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marketing

Starbucks' end run into the fast-casual burger market

The latest business departure of the ever-diversifying coffee giant calls for the launch next month of a fast-casual burger place hiding in a café.

In it for the long haul

In today's crowded marketplace, only the most loyal of guests stay loyal. Research has consistently demonstrated that any but this most loyal group are as...

Financing

Finding the sweet spot

By Sara Rush Wirth on Oct. 14, 2014

Is finding just the right spot in just the right neighborhood still the prime factor in opening a restaurant?

Maitre d'matters

By Bill Main on Apr. 21, 2004

Consistently great food has created a need for a new point of differentiation among restaurants. Thus the (next) age of service has arrived. Leading the charge in a growing number of establishments is the maitre d'hotel.

Applebee’s reinvents itself once again

Apr. 03, 2015

The brand’s latest turnaround effort focuses on the “millennialized” menu and hipness.

Little big buyers

By Restaurant Business Staff on May 14, 2005

Some independent restaurants in Houston are about to unveil the future of group purchasing.

This week’s 5 head-spinning moments: Going to extremes

By Peter Romeo on Mar. 18, 2016

Starbucks gets into diapers, a restaurant has its waiters cross-dress, lawmakers lean on suppliers for a change, and a prominent exec says he’s having second thoughts about people.

Operations

Mixing it up with new mixers

By Restaurant Business Staff on May 13, 2006

Powered commercial mixers have long been around to lighten the load and handle large volumes, but a new generation of machines boasts the versatility, speed, custom colors and compact design to consider an upgrade.

Marketing

Chains with the most memorable advertising by gender

By Lisa White on Apr. 07, 2017

The concepts winning with their marketing efforts aren’t necessarily grabbing the full audience. Here’s a look at the chains resonating with different genders as well as those scoring with both.

How to build buzz

By Restaurant Business Staff on Nov. 04, 2006

It's the hottest, well, buzzword in marketing. Buzz. Everybody wants it. Not everybody has it. And to get it, best you forget the old lingo of media buys,...

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