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Marketing

This week’s restaurant nightmares: Marketing misfires

Supposedly there's no such thing as bad publicity. These situations suggest otherwise.

The next big thing 2008

Several trend watchers share food forecasts that can impact product development next year.

The burger chain will award a $10,000 Bling Mac ring to the most creative ode.

Just as in food, beverages are trending toward bigger, bolder flavors–and consequently, higher alcohol.

Brands are showing off their mischievous sides with creative—and cringe-worthy—hijinks.

It’s not easy being green, but in a market like northern California, getting on the environmentally friendly bandwagon isn’t exactly optional. The region...

Optimism is in the air as we look ahead to 2010, but product and menu developers are proceeding with caution.

First, it was Web sites and email marketing. Now, it’s all about mobile phones, smart coupons that know your location and sites and services that hook straight into local communities. Restaurants aren’t just places to grab some grub anymore. They are active participants in the social conversation with legions of tech-savvy customers.

Resolved to attract and retain the best people as the industry begins to sputter back to life this year? Providing basic training, competitive pay and good benefits are no-brainers, but for employees with the drive and desire to do more and be more, professional development opportunities can really sweeten the deal. Here’s how some operators do it:

ALPHARETTA, GA (July 5, 2011) F.A.B., Inc. (Frosty Acres Brands), the national foodservice marketing and purchasing cooperative for independent distributors,...

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