Menus are among the first things that a customer looks at when trying to decide which restaurant to visit. Restaurants with outdated menus on their websites—or even worse, no menus at all—take the risk of being passed over by would-be diners. Especially if the restaurant down the street has its menu online.
If you’re balking at the wholesale price of 12-ounce center-cut steaks and extra-thick loin chops—and your customers are too—it’s time to rethink the protein portion of your menu. Meat is going to remain high through 2013, according to top economic indicators. “Wholesale prices are the same or up to 5 percent higher for beef and pork than last year,” says Bill Hahn, economist with the Economic Research Service of the U.S. Department of Agriculture.