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marketing

To market, to market

 By Bill Main on Jun. 18, 2003

Marketing is one of the surest ways I know to build a successful foodservice business. With some careful strategic planning, you can build your brand in the marketplace and boost gross sales.

Technology

Mobile commerce grabs hold of takeout ordering

By Joann Whitcher on Feb. 06, 2013

Mobile smartphone apps are quickly becoming the go-to platform for ordering takeout. According to a new eMarketer report, “Mobile Fast Food Marketing: How QSRs and Fast Casuals Are Getting Quicker and Faster,” more consumers are making their dining decisions en route via the smartphone.

Technology

The bitcoin toss-up

By Steve Brooks on Aug. 11, 2014

In restaurants, the virtual currency is a novelty—for now.

Pop your cork

By Bill Main on Feb. 28, 2004

Corkage fees charged by restaurateurs to uncork, decant and serve a customer's bottle of wine have soared to upwards of $50 in America's most popular dining spots. This is creating a controversy that has some people popping their corks.

Food

Wholly branzino

By Patricia Cobe on Jan. 12, 2015

Not only was branzino a new species for Bonefish, this was the first time the chain featured a whole fish.

Scoring points

By Restaurant Business Staff on Jan. 15, 2005

How do you satisfy customer demands for healthy menu items, and keep your competition on the sidelines? Applebee’s Kurt Hankins scored big to win the dieter’s game.

What’s Taco Bell’s new blockbuster? Here are our bets

By Peter Romeo on Jan. 14, 2016

Where else will you get a sneak preview of the Fajitaurito Bowl?

Market report: Potatoes

By Restaurant Business Staff on Jan. 15, 2006

As Americans shunned starchy foods, potato farmers decreased their acreage, cutting supply to keep pace with lower demand.

McDonald's claims a breakthrough in straw technology

By Peter Romeo on Feb. 16, 2017

The tongue-in-cheek announcement kicks off a new marketing ploy for the chain: A limited-time suck-up.

The business side of charity

By Restaurant Business Staff on Sep. 11, 2006

Charitable work is all well and good, but what exactly is it doing for your bottom line? You're giving a lot, but what are you getting in return? Chances are you could—and should—be getting back a lot more than you are.

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