McDonald’s asks fans to craft love tweets to its burgers
The burger chain will award a $10,000 Bling Mac ring to the most creative ode.
First, it was Web sites and email marketing. Now, it’s all about mobile phones, smart coupons that know your location and sites and services that hook straight into local communities. Restaurants aren’t just places to grab some grub anymore. They are active participants in the social conversation with legions of tech-savvy customers.
Resolved to attract and retain the best people as the industry begins to sputter back to life this year? Providing basic training, competitive pay and good benefits are no-brainers, but for employees with the drive and desire to do more and be more, professional development opportunities can really sweeten the deal. Here’s how some operators do it:
A hurricane is disruptive whenever it hits, but as the full force of Irene swept the East coast over the weekend—the most lucrative days for restaurants—industry folks had to instantly come up with their own disaster plans. And they had to let their customers know pretty quickly. Alerts sent out through Facebook, Twitter, texts and blogs ranged from the serious to the quirky.