marketing

Star search

By Bill Main on Sep. 04, 2002

In an ideal world, we would never have to go through the process of hiring a manager. Our star team members would be promoted from within, eventually become a partner, and then buy us out when we're ready to retire in style at the ripe old age of 55.

The week’s 5 head-spinning moments

By Peter Romeo on Feb. 28, 2014

Signs of new concept development for Texas Roadhouse, more revving in the better-pizza category, evidence that Peyton Manning can always wear Papa John’s jersey, Domino's fall in casual dining and more tech talk. Lots, lots more.

The early bird makes the tables turn

By Bill Main on Mar. 19, 2003

When your doors are open and you have empty seats, you're losing money. It's a simple fact. And one of the most spartan times in the dining room is the "early bird" period of 5:00 - 7:00 PM.

Inside Yum! Brands' Super Chix

By Dotty Griffith on Jun. 17, 2014

Since opening in April, Super Chix has snagged much attention, and not necessarily because of its food.

Building momentum

By Bill Main on Oct. 08, 2003

Do you have an emotional bond with your customers?

See how the top fast food chains are performing on Facebook and if fans are liking it

Nov. 06, 2014

Separate gauges assess the chains’ activity on the social media platform and how the brands were perceived.

Restaurants warn data miners

By Restaurant Business Staff on Jul. 23, 2004

More restaurant chains say they are fed up with analysts calling individual stores to collect sales data and future marketing plans.

Starbucks to open store in Ground Zero of racial strife

Apr. 23, 2015

CEO Howard Schultz says the addition of a Starbucks store in Ferguson, Missouri, will ease tensions by creating jobs.

The user-friendly menu

By Restaurant Business Staff on Sep. 11, 2005

The menu at Wave, in the W Chicago Hotel, has been a work in progress. Arriving early to the “sharing plates” party, Wave’s basic concept hasn’t changed, but the way it’s presented to customers via the menu has undergone a series of subtle shifts.

Chipotle revises its recovery plan

By Peter Romeo on Oct. 26, 2016

The troubled chain is putting more emphasis on technology, menu changes and marketing, along with rolling out a new store design.

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