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Consumer Trends

Consumer research 101

It’s all about talking to the consumer. Here’s how to conduct the conversation.

Service guarantee

When you buy a car, a camera or a toaster oven, you receive a warranty — a guarantee that the product will work. How often have you seen a warranty for restaurant meals?

The National Restaurant Association’s May convention is an ideal place to find answers to everyday dilemmas. Here's how to avoid being hissed off the trade-show floor.

If you want to build a recognizable and memorable brand — no matter what your segment or average check size — it's important to give your logo careful thought and attention.

The workhorse of Darden Restaurants’ portfolio is sweetening its twofer deal by partnering with Redbox.

Seafood concepts scored highly in a new ranking by Child magazine of restaurant chains offering the most healthful children's menus.

No one has ever quit, claims this casual chain—and that includes Not Your Average Joe's tenacious founder Steve Silverstein.

With Canada showing far more interest than the U.S. in minimizing the use of trans fats, one of the northerly nation’s largest casual-dining chains is draining the partially hydrogenated oil from its fryers.

The organization wants the Italian chain’s ad schedule curbed.

Interest in healthier eating has boosted the use of steamers, but memories of water-related problems and dependability issues still dog the category. In response, manufacturers have come up with clever variations for generating steam and regulating temperature and pressure.

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