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marketing

Is direct mail for you?

 By Restaurant Business Staff on Feb. 12, 2007

Direct mail use is actually growing as marketers learn that email can’t satisfy all their needs and that consumers are getting pretty sick of an inbox full of spam. Worldwide spam volume doubled last year.

Marketing

Quaker Steak & Lube debuts combo meal deal

 By Restaurant Business Staff on Oct. 13, 2017

The casual chain is offering diners two of its Custom Built Combos for $20.

Monical's secret to success

By Restaurant Business Staff on Jul. 28, 2007

If you’re familiar with the Monical’s brand, it’s likely because of the wave of publicity the chain received back in 2003, when for a 17-month period it experienced zero turnover among management—a statistic that’s virtually unheard of in this business.

Food

On the Border launches fajita bundle deal

By Restaurant Business Staff on Dec. 08, 2017

Guests can enjoy an order of fajitas with a cup of queso and two cinnamon-dusted sopapillas for $9.99.

50 Great Ideas 2008: 1-10

By Restaurant Business Staff on Jan. 09, 2008

Great ideas we've seen from the restaurant industry.

Menu rehab on a shoestring

By Restaurant Business Staff on Jul. 01, 2008

Big profits from cost-conscious changes. As food costs continue to escalate and margins get squeezed ever tighter, periodic menu fixes become even more important to the bottom line.

Consumer Trends

Teens name their top 5 restaurant chains

By Peter Romeo on Apr. 11, 2018

The new heart throb: Chick-fil-A.

Marketing

The Social Marketing Revolution

By Restaurant Business Staff on Aug. 21, 2009

Guerrilla marketing has taken a decidedly tech turn. Pros: It's cheap and effective. Cons: What's Twitter again?

Marketing on the Cheap

By Restaurant Business Staff on Jan. 31, 2010

Maintain a strong database of local and national food writers and invite them to dine...

Promoting Portland

By Dana Tanyeri on Aug. 29, 2010

When Food Services of America (FSA) fights for its customers, it’s not just about beating back competitors. It’s also about fighting for customers’...

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